MAKING BRANDS THE DESTINATION

PR + Brand Consultant
Working with women founders paving their way in fashion, hospitality, beauty locally and globally

Book a Clarity Call

F/W 26

.

Partnerships

.

F/W 26 . Partnerships .

You need someone in the room.

Someone who can look at your brand from the outside and help you see what you're too close to see.

Someone you can call on a Thursday and say,

“What do you think about this?”

Someone who understands the creative side, the marketing side, the PR side, the customer side, and the bigger picture of what you're trying to build.

That’s what I do.

I’m Valerie Jana, a freelance Creative Director + PR & Marketing Consultant for women-owned and purpose-driven brands.

Think of me as the creative right hand to the brand you're building.

I bring an outside perspective, a strategic brain, and a creative eye to the table so you can stop second-guessing every decision and start moving with more clarity.

Sometimes you need strategy.

A fresh perspective on your positioning, messaging, customer, launch, marketing, or next move.

Sometimes you need creativity.

A campaign. A photoshoot. New content. A visual direction. A brand experience that finally feels like you.

Sometimes you need visibility.

PR, founder storytelling, partnerships, retail opportunities, local connections, and ways to get your brand in front of the right people.

And sometimes...

You just need someone to say:

“Yes. Do that.”

Or:

“No. I think there's a better way.”

That’s the kind of relationship I want to build with the brands I work with.

Not another agency.

Not another packaged service.

A creative right hand.

Someone who understands what you're building and helps you figure out what comes next.

Let's get clear. Let's make it happen.

Get Started

Ways to Work Together

See All Services

Book a Content Shoot

  • An opportunity to tell your story to your audience.

    Learn More

  • Strategic consulting for founders who need a clearer path forward.

    Learn More

  • True creative direction, visual direction, photography, styling and content with a point of view.

    Learn More

  • Your creative right hand, on an ongoing basis and for when you want me in the room, not just on the project.

    Learn More

Retail Placements

What Clients Say

  • “Creative, talented, professional, and kind. Valerie brings inspired visions to life through creative direction, styling, storytelling, and production. She expands on her clients’ ideas and transforms them into something tangible, thoughtful, and elevated. Valerie approaches every project with care, making her clients feel heard, supported, and confident throughout the creative process.”

    — Katelyn, Founder of Annie Rose

  • "She has a way of bringing people together that feels effortless. Everything she creates is rooted in kindness, community, and a genuine desire to make fashion more sustainable. What I appreciate most is that she's both incredibly creative and incredibly organized—a combination that's hard to find. She communicates clearly, follows through on every detail, and somehow makes everyone involved feel welcome and valued. Valerie has built something really special with Locals Closet, and it's been such a pleasure to be a small part of it. I can't wait for the next one."

    -Brooke Savona, Founder of Flora Vintage

  • “Valerie has an incredible eye for detail and a unique ability to bring ideas to life. She understands the bigger picture while also managing all the little pieces that make a brand feel cohesive.”

    — Mary Coldsnow, Founder of Coldsnow Collection

  • “Valerie brings a rare combination of creativity, strategy, and execution. She doesn't just have ideas—she knows how to turn them into action.”

    — Steven Alvarez, Founder of Draft Studios

Learn More
White staircase with a small door at the top in a minimalist, whitewashed building.

What I do

-

What I do -

I Help You Bring Your Vision to Life.

I consider myself a Visionary. I’m a highly intuitive person, and that’s why I love working with brands in so many different ways, from facilitating experiences and consulting, to looking at your business online or IRL, to creating content and bringing a full vision to life through a weekend-long production or photoshoot.

Want to launch an e-commerce brand with lifestyle photography? So fun.

Every brand has a story waiting to be uncovered. My process starts with a conversation. Then, I get to know the person behind the business, what you’re building, why you’re building it, and where you want to go. From there, we move into strategy, storytelling, and creative direction, bringing all of those pieces together to help bring your vision fully into alignment.

Your vision. Your story. Your brand.

I’m here to help you see it, shape it, and bring it to life.

Making Things Happen

“Valerie doesn’t hesitate to brainstorm and explore channels with like minded entrepreneurs to support our small brands and maximize our loud voices.

She has created a community of women (as far as I know) who make things happen.”

— Sasha Iglehart, Founder of A Shirt Story
Testimonials

WHO I WORK WITH

Woman with long dark curly hair wearing sunglasses, a white shirt, a brown fur coat, and lace pants, standing in a bedroom near a closet with clothing, beside a floor lamp, a small stool with books, and a colorful rug.

THE DESIGNERS

Jewelry designers, makers, and creators who pour their story into what they create. Aubrey Founder and Designer of Golden Bones

Artisans and Makers
A young woman crouching with her dog in a studio with a plain white background, green curtains, and some furniture, wearing striped pants, a white t-shirt, and polka dot sneakers.

THE BUSINESS OWNER

Women building meaningful businesses who are ready for their brand to reflect their vision. Paizley Laura, founder of Peach Honey, for imperfects

CEO, Business Owner
A woman with curly dark hair, wearing a black top and jeans, sitting on a bed in a room with green walls, holding a magazine and smiling. There is a coffee cup and a pack of cigarettes on the bedside table, and a black and white photo of a riverside scene on the wall.

THE HOSPITALITY DESTINATIONS

Airbnb, Hotels

Boutique stays, retreats, and experiences that need their atmosphere and story brought to life.

A woman sitting in a swing chair on a porch, smiling at the camera, holding the swing's top and side frame. She has long blonde hair, is wearing a dark button-up shirt and white striped pants.

THE WELLNESS LEADERS

Facilitators, Healers

Founders creating thoughtful offerings rooted in connection, transformation, and purpose.

About Valerie

MORE ABOUT ME →

Creative Director. Strategist. PR & Brand Consultant. Founder. Storyteller.

Founder of Locals World + Locals Closet, I work alongside the people building brands, products, places, and experiences with a point of view.

I bring the creative eye, the marketing brain, the outside perspective, and the questions that help you get clear on what you're building, why it matters, and how to make people want to be part of it.

Freelance Creative Director PR & Brand Consultant

MAKING BRANDS THE DESTINATION

Let's Work Together